Nevena’s Tendencies

Modelinia, the website for all things supermodel, listed CURVE as one of the go to shopping destination for the supers in LA, New York and Miami!   Most recently Heidi Klum, Alessandra Ambrosio, Bar Refaeli, Karolina Kurkova, Erin Heatherton, and more catwalkers have come in to get ahead of the CURVE, but  anyone can come to CURVE and get their supermodel shop on!  Big thanks to Modelinia!!


Our founder, Nevena Borissova, styled a Spring 2013 editorial featuring the hottest graphics of the season against the art-covered walls of Miami’s Wynwood Arts District with photographer Leonardo Corredor. Little did she know then that Wynwood Rising would land in Vogue Brasil along with a feature on her and how she’s built CURVE!  Our friends at Image Amplified were kind enough to feature the shoot on their website, and we couldn’t be prouder of Nevena!  Enjoy some bonus behind-the-scenes pix of the incredible art after the jump!  Big thanks goes to Leonardo, Brandon Fogel from CURVE Soleil, Virginia Le Fay, Karina @ Front Management,  El Chan Guri, Jona Cerwinske, Sancrisabel, Brisky Gallery, Dorst Gallery, and a special muito obrigado to Vogue Brasil!

[click to continue…]

Confirming what all of us as CURVE has known all along (we’re employees and fans), Refinery29 selected Nevena as one of the chicest boutique owners in Los Angeles!  In the article, she tells Brenna Egan how she got her start, what she’s learned along the way and what she’s obsessed with now!!  (Hint: it comes from across the pond!)

[click to continue…]


October 6, 2012


Mugler is always one of the most exciting appointments of Paris Fashion Week.  The most amazing development of all (besides the sick as shit collection, of course)??   Nicola Formichetti is designing a limited edition tricolor Muglerette bag for Curve’s 15th anniversary!!!!!!!!!! So get your name on the list QUICK!!!

[click to continue…]

Erin & Steph of The Coveteur have just relaunched their site, and it comes with an amazing new feature!!!  You can now build your own “closet” with your favorite images from ther site!!  So all the pieces you loved from Nevena’s Coveteur shoot – those sick Valentino booties that weren’t produced?  The little family of Céline bags? Dorian’s Hello Kitty skateboard?  You can now add them to your virtual closet!  So what are you waiting for??  “Shop” away!!!


Elizabeth Varnell from Angeleno Magazine asked Curve founder/president Nevena Borissova for her her 5 must haves for the season!  Some are from Curve of course, but the others just may surprise you….

[click to continue…]

Nevena has been COVETEUR’D!  See the Coveteur girls Erin & Stephanie take a trip through Nevena’s beautiful modern home in West Hollywood, learn about how stylish her son Dorian is, and of course to see the main attraction:  HER CLOSET!!  Seriously a thing of envy, Nevena’s closet is the culmination of all of her travels, her keen eye for silhouettes and palettes, and her lifelong love of fashion.   Plus her organization is beyond!   Jake Rosenberg‘s photos are absolutely beautiful, and The Coveteur team did an awesome job!!!

Enjoy some behind the scenes images and the full article after the jump!

[click to continue…]

CURVE has joined Pinterest and it’s officially our new obsession!  Come follow us for content that we create and love, including a little peek into the life and favorite things of Nevena, Curve’s founder.  See you there!!

For all Soho House members in South Beach – if you remember how fun and fashionable Nevena’s last Style Clinic was or if you missed out (and if you did, you really did), here’s your chance to get a super chic start to your Summer!  After a successful session at Soho House New York, Nevena’s Summer Trends Style Clinic comes to Soho Beach House tomorrow at 7pm. Join us for a evening of fashion history and how to from Nevena, beauty tips from Make Up For Ever, and cocktails of course!    Can’t wait to see you there!

Last week, Nevena doled out more of her fashion expertise at another style clinic to Soho House members in New York last week. Following the success of the Style Clinic Nevena gave on menswear in women’s fashion last year, The Soho House expanded her how-to’s nationwide!  The topic this time? Sizzling summer trends!

[click to continue…]


Attention all Soho House members:  tomorrow night, Nevena is hosting an inspirational evening of style, beauty, and cocktails at Soho House NYC!  On tonight’s menu? The hottest Summer trends throughout history, leading up to the silhouettes to sport next week when the sun comes out to stay!  Make Up For Ever will be on hand to give makeup tips to maximize each look, so come join us to get a head start on your Summer style!

// Soho House New York, 9th Ave at 14th St.  Admission for Soho House members only.  //

Isabel Marant Rio Sandal, $890.  Call for availability 310-360-8008.

A touch of boho, a dash of rock n’ roll, a pinch of sophistication, and cup of sexy…Isabel Marant gives us a must have sandal heel for spring.  Available in both black and nude, there’s no wardrobe these perfect 10′s won’t fit in.

Here’s the latest model tendency Nevena’s spotted on models off the runway – colored denim:

I don’t know who’s more upset, the Marlboro cowboys all over the world, or the ghost of James Dean…but gone are the days of the good ole’ blue jean. It’s all about colored denim as of late, anything from Mother Denim’s hot pink hue or their butter cup yellow. We’re wearing them with chunky neutral sweaters or a putty peplum blazer for a more refined look. No matter what your style is, incorporating colored denim into your wardrobe is a must…my apologies, John Wayne!

Angeleno beauty Raquel Allegra has taken the world by storm with her unique creations! She started by taking prison shirts and deconstructing them, hand shredding and dyeing each one, to symbolize the beauty within anything no matter what it starts out as. You’ve no doubt seen Erin Wasson rock the white half shredded cocoon dress, one of the best selling shapes of the collection, and all of the custom pieces she did for Lady Gaga’s “Judas” video. Raquel’s sexy yet wearable, tough & tender aesthetic has gotten her a cult-like following. Everybody needs one!!! I own 20 :)

Click the image to shop Raquel or visit your local Curve store to snag yourself a piece of Raquel’s deconstructed chic!

// as featured on //



Nevena’s got a brand new bag – she’s now a trend forecaster for MODELINIA:  the first global media brand dedicated to the best of fashion, beauty, and lifestyle through the eyes and experiences of the world’s most popular supermodels!  After they fell in love with Nevena’s “On The Road” editorial, Modelinia asked Nevena to lend her sartorial sense of style to the supermodel-centric blog  and report on what she sees the runway set wearing the world over each week.  First up – Candy Kane!   Click the image above to shop some of the season’s best brights from Curve, and stay tuned to see what model tendencies Nevena spies with her little eye*

A huge trend for Spring (and one of my personal favorites) is neon brights! You’ve seen it all over the runways and now every model is interpreting it in her own way. Some opt for the statement pieces in rainbow inspired bright colors from Alexander Wang, or the killer Erickson Beamon neon tribal insanity. Others use neon accents in bags like the Celine Nano, the Christian Louboutin Pigalle pump, or a J-Crew fluorescent pink deep V Tee. The key to the look is pairing them with neutrals and mixing them in a “tri-color block” of black and white. How would I wear it? I choose the leader of the pack: Christopher Kane, whose ‘Moto’ jacket in bright acid yellow I can’t stop wearing! No matter how much (or little) you want to turn up the volume on your look with brights, there’s a way for everyone to wear this trend and look current.


// Nevena’s Model Tendencies runs every Friday on //