Lines We Love

Super hot-as-shit model Freja Beha, after announcing a break in modeling,  announced that she’s partnering up with CURVE fave Mother Denim.  The series of four stories are a marriage between the grunge look and denim, and 10% of the profits go to benefit Doctors Without Borders.  We’re super excited to get them!!  Which one is your favorite? See all the styles after the jump!

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Alexander Wang is the latest designer to partner with Woolmark, the collective of Australian wool growers the promoting the use of wool in clothing, among other things.  The designer, who said he has used merino wool ever since he started designing, has partnered with the company for their global fiber advocacy campaign, initiated 3 years ago when natural fibers started losing ground to man made fabrics.  Famed photographer Annie Leibovitz shot the designer in a moody campaign that kicks of the three-season partnership between Wang and Woolmark.  Says Wang, 

“I’ve never really been in an ad campaign—usually I’m behind the scenes,” said Mr. Wang in an interview. “It’s quite surreal to see yourself.” He said he’s pleased with the moody, urban aesthetic of the campaign rather than “me backpacking with the sheep.”

Catch Wang’s merino wool sweaters and snoods at CURVE Miami and San Francisco!


Another starring the lovely Karlie Kloss!  This time she steps in as the face of laissez-faire French streetwear brand IRO, one of our most popular brands amongst clients, lensed by Claudia Knoepfel & Stefan Indlekofer. Even though Karlie’s not French, we think she embodies the brand perfectly!  What do you think?

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Sasha Pivovarova in Proenza Schouler.  Image courtesy of CFDA.

The CFDA Fashion Awards presented by Swarovski are coming up on Monday (be sure to watch the awards on!), but you can shop the looks of the nominees represented at CURVE now!   Nominations for each award category are submitted by the CFDA Fashion Awards Selection Committee, made up of the 400+ members of the CFDA, along with top fashion retailers, journalists, and stylists. The nominees, as well as recipients of the honorary awards are ratified by the CFDA Board of Directors.  We’re very proud to represent Alexander Wang, Proenza Schouler, Cushnie et Ochs, and Pamela Love,  some of the best that fashion has to offer, and we wish them the best of luck!  Shop the looks of the nominees after the jump!

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In “we never saw that coming” news, Valentino hired Terry Richardson to shoot their latest accessories campaign.  The image is shot in Terry’s signature style, a high contrast blown out image which really plays up the punch of the rock stud styles (and the rock star photographer’s tattoos).  We give it a huge thumbs up and applaud creative directors Pierpaolo Piccioli and Maria Grazia Chiuri’s new direction from the hazy aesthetic we’ve come to expect from a Valentino ad. What do you think?

Nicola Formichetti bids farewell to Mugler after five mind-blowing, groundbreaking seasons! He compiled 5 Instagrams of his favorite moments during his tenure.  Since we’ve supported (and carried) Mugler since Nicola started, we certainly remember and were a part of some of these moments: especially the Muglerette bag he created for CURVE’s 15th Anniversary!!

We wish the best of luck to Nicola in his new position at Diesel!  Come to CURVE to get pieces from his final Spring collection for Mugler, which will surely become collector’s items!

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Our founder, Nevena Borissova, styled a Spring 2013 editorial featuring the hottest graphics of the season against the art-covered walls of Miami’s Wynwood Arts District with photographer Leonardo Corredor. Little did she know then that Wynwood Rising would land in Vogue Brasil along with a feature on her and how she’s built CURVE!  Our friends at Image Amplified were kind enough to feature the shoot on their website, and we couldn’t be prouder of Nevena!  Enjoy some bonus behind-the-scenes pix of the incredible art after the jump!  Big thanks goes to Leonardo, Brandon Fogel from CURVE Soleil, Virginia Le Fay, Karina @ Front Management,  El Chan Guri, Jona Cerwinske, Sancrisabel, Brisky Gallery, Dorst Gallery, and a special muito obrigado to Vogue Brasil!

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We’re living for the fashion videos for Spring!   Case in point:  Raquel Allegra‘s latest for her Spring 2013 collection.  An aquatic tribal ritual highlights her flowy, ethereal pieces for the season in an expressive and powerful way!  Quite unlike any video we’ve seen this season and we’re so proud of our Raquel! Find her Spring 2013 pieces at all Curve locations now!



London Fashion Week was filled to the brim with creativity and nowhere was that more evident than on the runway at PREEN With their punk infused, yet pretty fall collection designers Justin Thornton and Thea Bregazzi , explored fresh territory while never forgetting their roots. The femininity we’ve come to expect from Preen was still there, but it was given a new edge courtesy of a bold color palette and some edgy influences, like Derek Jarman’s cult classic Jubilee. Experience the collection for yourself with this thrilling behind the scenes fashion film, which takes you from the hair and makeup chair to right as the runway magic begins.


March 4, 2013

A big congrats to CURVE favorite Dion Lee for being named the Australian winner and overall finalist for the International Woolmark Prize!  The Prize is a global fashion design award that identifies emerging designers that employ a fresh take in their use of Merino wool in their collections, and the judging panel boasts a who’s who of fashion including Diane von Furstenberg, Vogue Italia editor Franca Sozzani, Donatella Versace, and Victoria Beckham.  In the video above, Dion discusses the architectural influences on his pieces, and we’re not the only ones who see his collection as a work of art! Dion’s groundbreaking (and award-winning!) Spring 2013 collection is available at CURVE, including the jacket of LIFE shown after the jump!

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Shop the hottest graphics of the season shown against the graffiti covered walls of Wynwood Art District in Miami!  Nevena, assisted by Curve Soleil’s Brandon Fogel, hits it out of the park with the latest Shop The Shoot!  Leonardo Corredor shoots model Karina G (Front Management) in the colorful spread, with makeup by Virginia Le Fay.  See the shoot below!!

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Another winner from Alexander Wang!  From the mix of highly elaborates textures to the drop waist jacket and the new oversized silhouette, you can tell Alex has come a long way from his T days!!  Maybe he’s inspired by his new Balenciaga gig, but we see a very grown up effort for Fall/Winter 13:  he’s clearly embraced the modern and it feels very fresh!  He’s dictating the new trends and we can’t wait to see it hanging on the racks at CURVE!

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London-based accessory designer Dominic Jones catapulted to fashion infamy when Anna Wintour named his 2009 debut collection one of her favorites.  Four years, 5 NEWGEN awards, and a Elle Style Jewelry Designer of the Year award later, Dominic’s pieces have been seen on Rihanna, Florence Welch, and Beyonce, and his newest collection is now available at Curve!  We’ve been waiting for what seems like forever but it’s finally here!


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CURVE favorite Georgia Hardinge has just collaborated with high street retailer River Island and the buzz is huge!  Since launching her label in 2009, Georgia has become a fan favorite for her geometrically chic pieces, and she counts Ldy Gaga, Beyoncé, and Rihanna among her clients. The prints Georgia selected are based on the work of Alien visual effects artist HR Giger and feature sculptural elements on the midriff, and clutches with spine-like detailing. Enjoy the Alex Turvey-directed short film above!!

It was rumored today that Carine Roitfeld, one of Alexander Wang’s most fervent supporters and friends, will possibly become the stylist for Balenciaga now that Wang has taken over as creative director…..

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