Fashion 411

Curve NYC moves to 57 Bond St.

The number’s still the same, but the address has changed!  After nearly 7 years in Soho, CURVE has moved north to beautiful new locale on Bond St. in the heart of the Bowery.  Nevena’s first grand scale modern space is the perfect marriage of metal, concrete, mirror, and marble: a complete departure from the warm haberdashery and equestrian themed aesthetic of the space at 83 Mercer. Boasting over 3500 square feet with 60 feet of frontage, the gallery-esque space provides the perfect blank canvas for the multifaceted merchandising stories featuring Balmain, McQueen, Viktor & Rolf, Mugler, Valentino, Isabel Marant, ACNE, Dion Lee, and Ellery, as well as the brand new AOTC collection exclusively for CURVE and many more.  With all the extra space, Nevena plans to offer a men’s selection and yes, a bar, in the basement in early 2014.

57 Bond St, New York 10012. // 212.966.3626



October 11, 2013

We’ve been feeling metallics for a while: we even did a brocade collaboration for our 15th anniversary!  As always, we were just a hair ahead of ourselves, and now metallic is all over the runways for spring from Lanvin, Altuzarra, Haider Ackermann, and, Dries Van Noten, to name just a few.  However there’s a fluidity to it, allowing it to be presented in new shapes:  ruched, tied, and pleated, perhaps a residue of the jazz age inspiration of the Gatsby trend.  The key is to make it look modern, not costume-y.  Pair with monochromatic pieces or use an an accent to an otherwise mute look.  Complete the moment by slicking the hair back (or chop if you’re feeling brave)…..

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The 90s are back in a new and uber-modern way, from Alexander Wang’s tribute to Aaliyah’s cropped oversized urban silhouettes and logomania to the long, layered, clean, minimal look made famous by none other than Calvin Klein the early 90s.  You can easily get the look with things you already own (especially if you saved your Doc Martens), but pair with modern pieces this time around to avoid looking too vintage.

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October 11, 2013

image via design and culture by ed

The new emerging print for the season is bold, graphic, strong, art inspired as seen in the Brassai-tinged tribal fabrics at Celine to the parallelogram shaped pastel prints at Chanel.  Florals are still in, but give them a lift by pairing with tonal stripes, shapes, and other geometric patterns, while pastels pack a punch in strong angular shapes.  So keep your Rodin watercolor-inspired pieces and pair with a new Mondrian inspired strong print for Spring and shake it up! Enjoy our favorite prints for Spring below.

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image via Alexander McQueen

From the tribal dance at Rick Owens and the brush strokes at Celine to the urban warrior at McQueen and the insanely beautiful drape, beading, (and insane Swarovski masks) at Givenchy, the motherland is calling this Spring. An incredible inspiration that def feels very new is proliferating not through just clothing, but accessories and shoes as well.  The multiple piercings and oversized round earrings at Givenchy, the arm bands and helmets at McQueen, and the usage of warpaint-like colors as well as earth tones tells us that this will be the Spring for a very strong, smart, secure yet sophisticated woman.

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Check out our girl Rihanna and A$AP Rocky shopping at CURVE on Bond St in their new video “Fashion Killa”!!!

We’re so proud of our Brandon!  A Fall Between, the latest shoot he styled for Fashion Gone Rogue, is chock full of CURVE goodness that you can call your own!  Shop the shoot after the jump….

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September 3, 2013

CURVE Fave IRO has just unveiled their denim campaign starring edgy model Alison Nix in a video filmed by THE RADS.  Shot in gritty downtown streets and showcasing slim distressed silhouettes, this is the perfect jean for the season and fits the laissez-faire French streetwear aesthetic of the brand to a T.  Stay tuned on when they arrive at CURVE!


ROCK N ROLL BADASS CURVE MOMENT!! @pamelalovenyc @dannijo @jacquieaiche@rona_pfeiffer @iroparis @meredithkahn @vocekeen


August 15, 2013

Carine Roitfeld, the Vogue Paris turned CR Fashion Book EIC, is starring in a documentary that chronicled her as she put together the premiere issue of her new magazine.  In addition to fabulous fashion moments (OBVI), we can expect star-studded testimonials and a peek into her personal life as well. We seriously can’t wait until it comes out on September 11th!!!

via FGR


Damien Hirst Butterfly Mandala via

WWD reports that Alexander McQueen has partnered with artist Damien Hirst to create 30 limited-edition scarves to celebrate to 10th anniversary of McQueen’s signature scarf prints.  Each scarf will feature a unique design based on Hirst’s “Entomology” series featuring butterflies, beetles, spiders, and other insects interwoven with the McQueen skull print.  It makes total sense, since McQueen himself had a long-standing obsession with insects, most notably featuring a glass box filled with moths for his Spring/Summer 2001 show.    The scarves, to br constructed in fabics like twill, chiffon, and cashmere, will be available mid-November.  Will you buy one?

Viviane Sassen captures Marine Deleeuw for Carven’s fall 2013 campaign featuring their oversized yet structured outerwear and prim silhouettes in a Parisian forest.  Can you die for this coat?  We’re getting it very soon!

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The new way to shop has arrived: Introducing CURVESTYLING.COM, where you can shop CURVE from home with your own stylist from our LA boutique!!  Here’s how it works – you visit CURVESTYLING.COM and take a style quiz. Based on your answers, you will be matched with the stylist that most fits your vibe, and they’ll send a box of styled looks to your doorstep.  Keep what you love, return what you don’t! And you can expect a fresh-picked box every month!  So what are you waiting for?  Click here to take your style quiz now!


Our smoking hot Spring sale just got that much hotter!  Why, you ask? Further markdowns have been made and new additions from Isabel Marant, Burberry Prorsum, Peter Pilotto, Alexander Wang, Antonio Berardi, Mary Katrantzou and more make this the sale you can’t afford to miss!  Get the favorites you’ve been eyeing all season at a fraction of the price!  Shop the sale at all CURVE locations or from Farfetch after the jump….

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June 22, 2013

From Los Angeles Magazine

From our 15th Anniversary to the launch of our AOTC clothing line, CURVE has had a busy month in the press! Thanks to all of the publications that covered the launch of A.O.T.C. and our quinceañera!

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