Balmain is finally jumping on the digital bandwagon by joining Facebook and Twitter! The Facebook page is super sick – it features runway shots, editorials and history about the famed fashion house dating back to 1945, and the Twitter account will offer of-the-minute news about the house and the creative director, Olivier Rousteing. When asked about their delayed bow on the digital front, the company explained that they wanted to focus on the physical distribution for the company for the last six years and are now ready to conquer the cyberfrontier. Olivier says he himself will reply to comments on the page! Sooooooo we better get over there!!!!
//video courtesy of Balmain’s YouTube channel //